Ruth Mayoral López

I am the manager of Tailored Programmes at Euskampus Fundazioa and I am responsible for the elaboration and implementation of programmes that favour transversal cooperation among agents, and the transfer of competences between the University and the social and economic fabric of our Region.

I hold a degree in Sociology (UPV/EHU, 2009), and I completed a Master's Degree in Youth, Studies, Research, Policies and Profiles (UPV/EHU, 2010). I am currently completing my doctoral thesis framed within the programme “Models and Areas of Research in Social Sciences”, which is overseen by Imanol Zubero. My studies focus specifically on urban transformation and the potential of local trials from a creativity perspective for the reorientation of these transformation processes.

Over the past ten years, my professional career has been linked to the island of Zorrozaurre in Bilbao, which is currently undergoing a comprehensive transformation. During its transition from a post-industrial peninsula and a neighbourhood into an island of services, we have been developing a meanwhile mentality, which is supported by practical efforts that have become a benchmark for different international initiatives. This transition has also been publicly recognised by private and institutional awards. My involvement in the management of an institution has been essential in my ability to drive projects and create transdisciplinary networks between all types of organisations.

In 2019, I decided to reinvent my professional career to harness the potential of my abilities by following a path that is linked to the university in its more pragmatic expression. Now I can continue contributing and working with teams and projects with a high social impact. That same year, I was fortunate to start working with the incredible Euskampus team.

In life, as in work, I am committed to trusting the vision and the performance of people, I am passionate about positivity and the desire to learn and improve. I strive to focus on what builds up or favours critical thinking. Diversity, collaboration and respect. Keeping my word. My favourite places to (dis)connect are the pool and our family vegetable garden in La Rioja.